When the concept of blogging first appeared on the internet marketing scene in the late 1990’s, it was used simply as a way for people to comment on an existing website or page. It was the opportunity for subscribers and readers to post opinions on a whole variety of subjects in which they were interested in.
However, what started out as simply the odd sentence or two, has quickly evolved into page after page of personal take on just about anything and everything, and as blogging continues to evolve at a steadily increasing rate, online advertising and internet marketing has really exploded it’s potential.
So what follows are 5 simple reasons why blogging should be used as an essential internet marketing tool.
1. Blogging CAN be FREE.
With the onset of free blogging platforms such as Blogger and WordPress, a Blog is not only very easy to set-up, (No HTML or PHP knowledge is required)but it can be done with no monetary cost. Plus with all of the different themes and plug-ins which are now available anybody can design a very professional looking blog in a very short time.
2. Blogging is Very Simple.
If you can write an email, you can start a blog. It REALLY IS that simple. Gone are the dark days when it would take months and months of HTML or PHP learning, before you could even think about starting a Website. No initial skills are necessary.
If you can read and type, you can set-up a blog. If you can click and point a mouse, you can set-up a blog. It’s like having a virtual piece of paper, on which you can jot down your ideas, your experiences, and your knowledge. If you have a computer (PC, Laptop, Tablet or Smartphone) and an internet connection you can start blogging.
3. Blogging Helps to Build Your Internet Marketing Credibility.
Blogging on a regular basis is the key to building your online presence. As you continue to blog about your every day experiences, and convey your knowledge on a particular subject or market, your readers will soon come to regard you as an expert, which will keep them coming back for more.
As a consequence, more readers will visit your Blog and more Bloggers will link to your posts, and that will mean the opportunity to advertise, whether that means as an affiliate, or advertising your own products, more traffic then equals more revenue. Eventually keeping your content value to a high quality and driving traffic to your Blog will allow you to generate a substantial income, and as your expertise grows the opportunity to enter into joint ventures with other internet marketers will present itself as well.
4. Blogging Increases Your Market Share.
Unless you simply Blog for interest or for fun, I am guessing that you might just be interested in earning some money with your blog. Internet marketing and Blogging is a great mix with which you can do this, but first you need to understand how you can get your Blog noticed. So here are a few pointers as to how you can do this quickly and efficiently:
-Your e-mail signature.
Every time you send an email, no matter what it is about, make sure you include a link to your Blog in your email signature. Most email systems will allow you to set this up quite easily, and this is a great way to have your blog noticed.
-Understand Your Readers and Subscribers.
There are Blogging tools available which will allow you conduct regular surveys on your blog for your readers, in order for you to gain a better understanding of their needs and wants. This will then give you the information you need to provide this within your regular postings.
Ask for feedback on a post, ad links, or a product you have used. Again there are tools you can use to do this depending on which platform you choose to blog with.
-Join a Blog Network.
By joining a Blog network, that is a network of blogs all sharing the same subject matter, and regularly posting comments, you will not only get your blog noticed, but will also gain some highly relevant back links which you need for the search engines to rank your blog highly. The authority this gives is paramount to the authority which is then assumed by the likes of Google and Yahoo.
You will find as well that your readers and subscribers will assume your credibility is
good when they can link you to other blogs and information about your particular niche. In the internet marketing world the more bloggers the better.
-Use an RSS Feed.
RSS is probably one of the fastest growing technologies on the Internet today. As such, having an RSS feed to your blog is of major importance, as it allows your readers and subscribers to be updated automatically whenever you add new content. Again, most blogging platforms will provide you with simple instructions or plug-ins to allow you to easily do this.
-Don’t Forget Social Media.
Blogging is part of Web 2.0 Technology, which means you can integrate with Social Media almost seamlessly. So adding Social share buttons to your Blog is also something which you must do if you want your readers to share your content easily. So Facebook, Twitter and YouTube (amongst the many others) can be utilised to the max.
5. Blogging is Superbly Authentic.
There is simply nothing better than a Blog to provide you with the credibility you need to succeed online. In this day and age where advertising saturates our lives, Blogging with real people talking about everyday experiences, is a welcome and natural way for you to get your information out there.
You can easily become the known authority in your niche and be looked on as the “go to” expert within your chosen field of knowledge and expertise. So give your business a boost by using the blogging technologies available to you as your most effective Internet marketing tool.
All the best.