Internet marketing and normal marketing are at a great variance in the methods they use for propagating their products or services. While normal marketing involves launching a unit in the most, appropriate market, Internet marketing takes the route of creating a website for your company by hosting it from some reputed providers.

They then work on creating its online presence on the web, do everything necessary to target traffic to your website, using both on-page and off-page optimization procedures, convert visitors to potential clients, drive sales and ultimately profits. Internet marketing has a positive effect on your website’s growth and generates leads that help commercial sites to reap revenues. However, you have to remember that the internet market out there is so huge, that you may need SEO specialists to handle your website for maximum effect.

Higher Visibility

Any online campaign depends on Internet marketing to carry it forward successfully. You have several Internet online marketing tools that can make sure of your visibility stretch beyond your imagination, across the vast domains of the search engines, enabling you to offer your products and services to new and hitherto unknown horizons. While doing it yourself, if you have the required expertise, is really the best proposition, you would, in all probability, do better in allowing a professional to handle your Internet marketing from scratch to finish. They can use their years of experience in the field and their intimate knowledge of the nuances and trends of the subject to give you perfect solutions to a more successful tomorrow.

Their familiarity with optimization techniques, coupled with their know-how on search engine algorithms, and the crawling spiders, and their method of rankings, will go a long way in bringing your site to the top of the search engine rankings and increase your visibility on the web. Most of these SEO specialists have their qualified staff that can build a website for you, maintain it and work on it to obtain the best results for you. They can take over the work of creating interesting content, search for the ideal keywords, promote videos in the YouTube, arrange links point to your website, and even go for online graphics and banners to promote your website.

Dedicated Experts

Internet marketing is a complex affair and uses all the marketing techniques and tools available to create visibility and drive web traffic. An online marketing effort will have no effect unless it generates a weekly progress report of the web traffic generated, and the number of hits on your site, on a weekly basis. They not only remove the impediments on the road but also enrich your site to an SEO friendly status. Local firms can work on improvement of content with attractive graphics and social media linking to mount them more favorably to the customers.

While promoting sites and blogs, Internet marketing will also create business for the commercial sites and establish brand consciousness with legitimacy, attracting customers from around the globe who in turn may become potential customers. Today, you need an effective international marketing arrangement, to keep ahead of the fierce competition.

Internet marketing has changed the way companies are reaching out to potential customers. The days of print ads in magazines and newspapers are coming to an end with the advancements in technology. Most customers are more likely to see an advertisement online than anywhere else throughout their day. In order for companies to remain competitive, they must utilize internet marketing.

A great place to start your online presence is by creating a company website. These websites should typically list your contact information and the basics of what your business offers, plus any other important information that could benefit potential customers. A great tip is to use your website as an avenue to other ways your company markets online, such as social media.

Social media has revolutionized how companies interact and reach out to customers. These social outlets provide customers easier access to contacting a company and create more of an informal relationship between them. Many companies try to increase their online audience by providing special discounts to those who follow them on social media. A great thing about social media marketing is once a customer begins to follow a company, their advertisements will continually be seen, not just when looked for.

Email is another a great resource for those looking into online marketing. Companies can offer the customers the chance to sign up for email newsletters through their website. These newsletters can be a great way to advertise new merchandise or special sales. Encourage customers to volunteer their email addresses by promising special discounts only available to email subscribers.

A new way to market to customers is through their mobile device. This can be done through either an online app or through text messaging subscriptions. An app is a popular way to make your business more accessible. They usually provide the latest information from the company, as well as a way to purchase from the business. Text messaging subscriptions work very similar to the email subscriptions. Businesses can send these text messages using the internet, as well as have customers sign up online.

Using a search engine to market online is another way to get great results because of their popularity. This kind of advertising can done in a variety of ways, including pay per click and paid inclusion. Pay per click marketing is where the company will pay the search engine for all traffic brought in by them. Paid inclusion is a sponsored ad that will make your company appear first when searched.

Online banners are still a way to market online, although their popularity has decreased. These types of banners are often harder to see with the increase of pop up blockers. For a banner to be seen today, it has to be placed on the web page. A cost effective way for small businesses to break into online advertising is to place a banner on a local website or blog.

Internet marketing is beginning to take over the advertising world. The upcoming generation of customers is more digitally focused than ever before. The ways we are getting our information is continually changing and evolving to become more dependent on the internet. In order for companies to remain relevant, they must heavily consider using one of these types of internet advertising

The impact of the internet on human life is visible at every turn. More people turn to the internet each day seeking answers to a host of questions related to every known subject in the book. In this article on internet marketing for travel professionals the central aim is to show readers the importance of becoming techno-savvy and using internet marketing to reach your target audience.

Internet marketing is a huge field and knowing where to begin can be quite an uphill task. To help you get started you need to become aware of the questions requiring answers before we proceed any further with this article.

– Have you got an ever increasing client database with email addresses of clients? Do you constantly update, weed out deadwood and add new names to the database?

– Do you actively use lead generation techniques to help develop the database?

– Are you in the habit of passing on to clients without delay the many travel deals you receive on a daily basis?

– Are you spreading the word on travel deals among family and friends as well? Word of mouth is still one of the most powerful mediums of advertising.

– Are you in the habit of posting the best travel deals and vacation packages on offer on free ‘travel only’ classified sites?

– Does your website follow the design guidelines to attract and hold a customer’s attention?

– Do you use linkbacks and other methods to optimize search engine optimization?

– Do you make it a practice to constantly make price comparisons with the competition to see which deals on offer are the best?

– Do you have an easy to read and navigate site filled with the kind of information that attracts readers who may be potential customers?

What travel agents need to bear in mind is that when a customer is doing an internet search for online travel deals, they usually compare up to a maximum of the top 5 deals to get the best prices. This stems from the constant rush we are in to cram an unbelievable amount of things into a limited time period. In other words make sure your site is search engine optimized to feature constantly in the top 5 search results. In this way customers are sure to click on the link to your site.

Internet marketing is not only about bringing visitors to your site; it is taking them to the next level as well. Once a potential customer lands on your site, you need to ask yourself what happens next. Make sure your site is very easy to navigate, people are impatient and always in a rush. KISS is the acronym for keep it simple, it is one of the best policies you can ever adopt when planning your internet marketing strategies.

To close out this article – one of the top techniques for internet marketing for travel professionals is the use of Video; it is a very powerful medium and one that is becoming more popular as one of the top rated.Research has shown that people prefer to watch a video rather than read text. This method is ideally suited to the travel industry as well.

As a business owner, you are usually run off your feet with the challenges of operating your business. The last thing you need to worry about is a legal problem. Many business people put off dealing with a legal problem because they don’t know where to turn, don’t have the time, or most often, are afraid of how much it will cost and how much time it will take.

Legal issues come in many forms:

· A customer failed to pay an account despite many promises. · You just received a letter from a government agency. · You just found out that your former manager has set up a competing business and has stolen your best customer and one of your key employees. · You have just been sued for $100,000. · Someone told you that one of your standard form contracts won’t stand up in court and you are worried about it. · You have a dispute with your landlord. · You have a problem with a US or European customer. · Your business has been defamed on the internet. · You just found that your warehouse manager has been sexually harassing a female employee. · An employee is damaging your business but threatens to sue if you fire him. You are not sure how to handle it. · You are involved with a Workplace Safety Insurance claim.

These examples are just the tip of the iceberg of the kinds of legal issues business people run into frequently.

Tip #1 – Seek out legal help at the first sign of a problem

Suppose a competitor has been passing off its business under your name and it’s costing you customers and sales but it’s hard to estimate the amount. Unless you act promptly, it may be too late to seek an injunction from the Court. If you think you have a claim against another party under a contract, a limitation period begins to run from the time the contract is breached and usually expires two years later. It’s not a good idea to leave the claim to the last minute.

If you have an issue with an employee who is working unacceptably, it’s important to develop a legal strategy as early as possible. The longer you wait, the more it may cost your business.

The short point here is that it is important to seek advice as soon you detect a problem and before anything has been done to make it worse. Crisis management is always more expensive and time-consuming than early response.

Tip #2 – Have a team of lawyers to call on when you need them.

Every business should have a team of on-call lawyers. This is less expensive or complicated than it sounds. All you need are the telephone numbers and email addresses of trusted corporate, employment law and litigation lawyers. Depending on the nature of your business, you may also need an intellectual property lawyer, who deals with trademarks, patents and copyright. You may even need a tax lawyer because not all tax issues can be solved by an accountant.

If the amount of your legal dispute is very small, such as a claim or complaint by a customer for $1,000 or less, it will be uneconomic to hire a lawyer. Fortunately, there are other helpful resources. The BBB has a dispute resolution process which permits BBB businesses and their customers to resolve disputes by arbitration or mediation. You don’t need a lawyer and the only cost is a small administration fee. More information about this process is available on the BBB website.

If your case is in the Small Claims Court ($10,000 or less), you might need a paralegal who specializes in these kinds of cases. Paralegals are now regulated by the Law Society but they are not lawyers and they are not a substitute for an experienced lawyer.

Tip #3 – Learn what to expect when a dispute arises.

As a business person, you have learned that success is often the result of building relationships. The relationships you build with your lawyers can be just as important to your business success as the ones you have with your customers, suppliers, banker and insurance broker. A relationship with your lawyer built on mutual trust and respect will save you many sleepless nights over the years and probably make or save you a lot of money.

There are several ways to find good lawyers for your business:

Ask business associates or relatives if they have someone to recommend. If you get a recommendation, find out more about the firm and the lawyer by using some of the research methods below. · The internet is a very useful resource for finding a lawyer but you have to be careful. Any lawyer can list with various online legal directories. Anyone can have a flashy website. You have to move past the flash to find the substance.
When looking for a lawyer on the internet, look for someone who has experience in the field you require. The first name on a Google search may not be the best choice. Some lawyers have written extensively about the law. This is a useful indicator of expertise and standing in the legal community.
Some lawyers list cases they have been involved in on their websites. Broad litigation experience in complex business matters over many years is a good indicator of competence.
The Law Society of Upper Canada (Ontario, Canada) has a lawyers’ referral service. The service provides a name but you have to check the details out yourself. · The Law Society certifies specialists in several areas of practice. Certification as a specialist signals that the lawyer has achieved a higher standard of experience in his/her area but certification isn’t mandatory. Many competent lawyers have long experience in a field without applying for certification. You have to decide if this is important to you.
· If your problem is outside Ontario, find a local lawyer first. Many firms have networks with lawyers globally and are able to refer to lawyers in the USA or other countries. Refers between colleagues are often more effective.
When you call, don’t expect the lawyer to solve your business problem over the telephone. The first discussion is for the lawyer to identify whether s/he can represent you and for you to assess whether the lawyer appears to have the skills to deal with your problem. If you have a legal problem the lawyer believes his/her firm can resolve, an office meeting will be arranged.

In business matters, lawyers customarily charge a consultation fee for the first office meeting. At the meeting, the lawyer will give preliminary or urgent advice and develop a go-forward strategy. The lawyer may be able to give a partial fee estimate and will ask for a retainer to cover some of the work. No lawyer can guarantee the outcome. At this early stage, there are usually a lot of unknown matters. While the lawyer may be able to give you a partial fee estimate in a litigation matter, it’s impossible to say with accuracy how much it will cost. It depends on too many unknown factors.

It will be then up to you to decide whether or not to hire the lawyer to represent you further. The decision you make will depend on your sense of confidence in the lawyer. Has the lawyer listened to you? Have your questions been answered? Does the lawyer appear to understand your problem? Has the lawyer presented the risks and downsides of your case? Every case has risks and costs. Beware of a lawyer who tells you only what you want to hear without assessing the strengths of the opposing party’s case.

Some lawyers will accept a monthly or annual retainer which entitles the client to telephone advice a few times a month. More complicated issues require separate engagements.

Tip #4 – The least expensive lawyer is unlikely to be the best person to handle your legal problem

Consider this scenario: you are looking for a lawyer for a complicated lawsuit. You call Mr. Jones, who answers on the first ring. You tell your story, which has many facts the opposite party disputes. Mr. Jones says, “You have a great case. I’m sure you’re going to win.” When you ask how much it will cost, Mr. Jones says “Don’t worry, you won’t have to pay me anything unless you win. Just come on down to my office and we’ll get started.”

Beware of any lawyer who tells you this. While Ontario lawyers are permitted to charge their fees based on contingency, i.e. a percentage of the result, this type of fee arrangement is only rarely applicable in business cases. It never occurs when facts are in dispute, recovery is uncertain or if the amount is small.

When you retain a lawyer, you need a trustworthy advisor, who will point out the weaknesses of your case as well as the strengths. A litigation lawyer who is waiting by the phone for your call and tells you exactly what you are hoping to hear may be too hungry or too inexperienced to manage your case. He may be in over his head and will bail out as soon as your case takes a negative turn. By then, your legal situation may have worsened. It will be more expensive and perhaps impossible to repair it.

Even worthwhile cases require careful analysis and risk assessment. An experienced litigation lawyer will typically do his by for fees on an hourly basis plus GST and any out-of-pocket expenses necessary for your case.

Good litigation lawyers are often in court, at mediation or other litigation procedures, at meetings or discovery. However, good litigation lawyers always call or respond by email within 24 hours. In case of urgency or vacation, the lawyer will arrange for someone in the office to contact you.

Tip #5 – Prevention is better and much less expensive than litigation.

Legal problems are like computer crashes — they are bound to occur, it’s just a matter of time. Unlike computer crashes, some lawsuits can be avoided. Often, businesses owners deal with legal matters only when a crisis arises. They look for the least expensive lawyer to draft their leases, contracts, corporate and employment agreements without regard to skill, competence and experience.

Sometimes, business owners avoid legal steps like failing to make a shareholder agreement, failing to file a trademark application or failing to prepare a non-competition and non-solicitation agreement with a key employee. When served with a lawsuit, they ignore or tear the papers up in anger. These business owners will be caught short when the inevitable occurs. While litigation or arbitration may still occur when there are written agreements in place, you will be in a far more secure position if you have taken precautionary steps before the dispute occurs. If you respond to correspondence and legal papers promptly, you will be better protected than if you ignore them.

Competent legal advice is available for matters such as corporate organization, leases, the wording contracts and other documents you use in your business, partnership and shareholder agreements, your relationships with your employees, your company’s trade names, logos and website, your regulatory compliance, your risk management and litigation prevention techniques. It’s all important to arrange legal affairs to ensure that your personal liability is limited in the case of a claim against your business.

Ensure that the legal issues affecting your business are in good order. This is likely to save you a lot of money and grief in the future. You might even consider having a legal audit or a “business legal checkup”. We plan to write about this topic in a future article in this newsletter. Preventative legal advice may be expensive but it is just as important as fire insurance.

Tip #6 — Don’t assume that ‘going to court’ means ‘going to trial’

If you haven’t been involved in litigation before, you may not appreciate that more than 90% of cases settle before trial. While a trial (or even an appeal) is not always avoidable, lawyers use techniques to try to resolve cases at earlier stages. Business people are looking for certainty and to limit expense and exposure.

It’s never a bad idea to negotiate a settlement with the opposing party but the timing and approach will depend on the case. It is best to negotiate from a position of strength. This may mean holding off negotiations until enough facts and documents have been disclosed to favour your position.

Mediation is another technique lawyers use to achieve settlement before trial. Mediation involves a neutral mediator, who is usually an experienced lawyer, acceptable to all parties. The parties and the lawyers prepare briefs to explain their positions to the mediator. On the mediation date, after an opening session, the parties retire to separate rooms. The mediator will “shuttle” between the parties until an agreement is worked out or an impasse is declared. This process produces a high rate of settlement even in very complicated cases.

Tip #7 – Understand the risks of the litigation process: Why do lawyers emphasize settlement?

Even if you have an airtight case, your lawyer will still recommend settlement. Lawyers assess risk every day. Even the most airtight case could have problems at trial. The judge may prefer the evidence of the opposing party over yours. The other party’s expert witness may be more persuasive than yours. These are just two of many possibilities. A trial is always a last resort.

Another good reason to settle is that even if you win at trial, the case may not be over because

The legal costs awarded by the court to a successful party are only a partial recovery of the legal costs payable to your lawyer. · If you lose at trial or if the opposing party does better in court than their settlement offer, you will have to pay a portion of their legal costs. · There may be an appeal which could delay payment for two years or longer.
Until a final judgment is granted, a defendant is rarely prevented from dealing with his property – unless the property is the subject of the lawsuit (or some other exceptional situations).
The judgment may be unenforceable. The opposing party may be insolvent or go bankrupt. You might not collect anything. · The defendant may conceal his assets or transfer them to family members to make the debt difficult to collect. A separate lawsuit may be necessary to find the defendant’s assets or to declare the fraudulent transfer void.
The defendant may have assets outside Ontario. A lawyer in the jurisdiction where defendant’s assets are located may have to be retained to collect the judgment.
A settlement involves a resolution both parties can live with. If the case involves the payment of money, there won’t be a settlement unless payment is made.

Even with these concerns, some cases can’t be settled. The positions of the parties may be so far apart that a trial is necessary. As the case progresses, you and your lawyer will have to revise and update your strategy and estimate the legal cost and risk of each stage of the case. Keep in mind that the opposing party is dealing with similar risk assessment and cost issues as you are.

Tip #8 — Be a good client.

From a lawyer’s perspective, a good client is a business person who does the following:

Presents all the facts of the case fairly without exaggeration or deception. Tell your lawyer everything; not just the facts that help you. The rest of the story always comes out and usually with adverse consequences. · Considers the lawyer as a trusted advisor and advocate.
Has a well-organized set of relevant documents.
Provides other documents and information promptly when requested.
Accepts that every case has weaknesses and works with the lawyer to develop a strategy to minimize the weaknesses.
Recognizes that the lawyer cannot guarantee the outcome but can only provide effective advocacy to produce the best result, often as a result of negotiation or mediation.
If an examination for discovery or trial is required, takes the time to prepare to testify.
Asks for clarification on all matters that are unclear.
Understands that in litigation matters, it is impossible to predict the fees accurately but that the lawyer will gladly provide estimates of imminent steps in the case.
Pays retainers when asked and settles interim accounts promptly when rendered.
Considers the lawyer’s recommendations carefully and provides reasonable instructions.
One of our firm’s clients is a technology business which started as a family operation and has grown to the point that its brand is now accepted and recognized globally. Our client’s president knows hows to get the most out of his professional advisors. He is always respectful, trusting of professionalism, intelligence, experience and competence. He is prompt in responding to requests for information, appreciative of good advice and excellent service. He works hard but he usually has a happy and cheerful attitude.

Our client expects is professional advisors to have the same enthusiasm for their work as he does for the operations of his business. And another small matter: our client pays every professional account within 48 hours of receipt. He believes that if he had to challenge his lawyer or accountant’s bill, the professional relationship is not a healthy as it should be. Our client expects fair treatment, excellent service, sound advice, creative strategy, experienced advocacy and determined, no-nonsense negotiations. And he gets all of them in spades! A lot of business people who are dissatisfied with their professional advisors could learn a lot from him.

These tips offer no assurance that your legal matter will turn out exactly as you expect. However, by following our suggestions, the resolution of your business dispute is likely to be a less expensive, less time-consuming and less stressful experience and possibly more successful. Keeping your business legal affairs in good order permits you more time to focus on making your business flourish.

Igor Ellyn, QC, CS and Orie Niedzviecki are partners of ELLYN LAW LLP Business Litigation and Arbitration Lawyers, a Toronto law firm, established specializing in dispute resolution for small and medium businesses and their shareholders.

We live in a world where we need to be connected all the time. Making sure that you have fast speed internet is extremely important. The question is, what is the best way to get fast speed internet?

As technology gets smarter, so does our internet. There are many different options on the market that could provide you with fast speed internet, but the best one is definitely that of a satellite connection. Satellite internet will provide you with a much more reliable connection and it can be used all over the world, no matter where you are situated.

Satellite internet access works by using two-way data communication. These satellites have been designed to upload and download, and to make it a lot easier for you to connect to the internet without the hassle that you are probably used to experiencing. There are no cables or wires involved when it comes to satellite internet, and it will provide you with access to the online world about 10 times faster than DSL would. Satellite internet is the only way to go if you want to have access to faster internet that you can count on.

Satellite internet has been revolutionary with regard to the way in which rural areas communicate with the rest of the world. Before satellite internet came along, people living in the rural areas were not always able to gain access to the world wide web. Now, businesses in rural areas have the opportunity to communicate with people across the globe, helping to make their businesses more successful and efficient. Satellite internet access has given people the opportunity not only to enjoy faster internet, but also to generate more income for their businesses regardless of where they are located.

If you are still listening to that annoying dial up tone when connecting to the online world, you need to get your hands on satellite internet. It is suitable for both homes and businesses and has a more successful performance rate than any other form of internet. You will be able to stay connected to fast speed internet all day long!

The new way to pay for your internet

In the past, your internet was paid at a fixed monthly rate. Now, with the revolution that is the smart phone, and so many other devices, we are reliant on data. Satellite internet access works in exactly the same way. Instead of being forced to pay a monthly fee, you can choose a data package that will work for you. These data packages give you the opportunity to have access to data on a daily basis rather than on a monthly basis. This means that your data usage will be monitored and given to you day to day. You will still have a monthly amount of data available to you, but instead of it being distributed over the month, it is distributed daily.

The term Internet is a contraction of ‘interconnected networks’ and, indeed, the Internet is a gigantic global collection of linked networks. The networks that make up the Internet can range in size from tiny (just two or three connected computers) to massive (thousands of interlinked machines).

An Internet service provider (ISP) is a telecommunications business that delivers Internet-related services such as access to the Internet, domain name registration, website hosting, and so on. ISPs enable you to connect to the Internet.

When you use your computer to access the Internet from your home you most likely connect to an ISP via a modem and a local telephone number or through a dedicated high-speed line. When you connect to your ISP you become part of their network, which allows you to access the Internet.

The computers in the office where you work are likely to be connected together into a network known as a local area network (LAN). This enables the computers in the office to communicate with each other. The LAN is most likely connected to an ISP and this connection enables you to access the Internet from your office computer.

Either way, your home PC or your office LAN becomes part of the ISP’s network. The ISP will link in turn to a larger network to become part of that network. That network will be connected to other larger networks to create a communications system that spans the entire globe.

Thus the Internet is nothing more than a network of networks. These networks connect computers using a wide variety of technologies, including conventional and high-speed telephone lines, fibre-optic cables, microwave links, wireless technologies and satellite communications.

Routers

The networks are connected using routers. A router is a specialised computer that directs traffic on the Internet. As the Internet consists of hundreds of thousands of smaller networks linked together, the use of routers is absolutely necessary.

When you want to visit a particular website, you type the address of the site into your web browser. The address goes to the nearest router and the router decides where that site is on the Internet.

The router also determines the most efficient path through all the networks to reach this destination. This determination is based on the traffic in different parts of the Internet and the available connections.

Higher-level networks

The networks in a particular region may be grouped together into a mid-level network. Or they may be linked in a wide-area network (WAN). A WAN covers a larger geographical area than a mid-level network. If the website you are looking for is within the same regional network or WAN, the router will send it directly to its destination.

However, if the website you are looking for is in another part of the Internet, the router will send your request to a network access point (NAP). NAPs connect high-level networks, ie they allow access to Internet backbones.

The Internet backbones are a collection of networks that link extremely powerful super-computers. The backbones are made up of fibre optic trunk lines (aka OC for optical carrier). The fastest OCs can transit 2.488 gigabits per second!

There are many high-capacity backbones around the world, all interconnected at various NAPs. They enable everyone, no matter where they are, to communicate freely with everyone else on the planet.

Repeaters

As you can see the Internet is a veritable jumble of interconnected networks. These networks are linked using a variety of communication technologies that vary from very slow to ultra-fast. And, given the way that routers decide the most efficient route, your data may circumnavigate the world before reaching its destination.

For example, a request from a surfer in Dublin to view a website hosted in London seldom travels directly from Dublin to London; it is likely to be sent via the Americas should this be the fastest route (as measured in milliseconds).

The problem is that the further data has to travel, the more it deteriorates or fades. Repeaters are pieces of hardware that amplify or refresh the stream of data. Boosting the data signals enables the data to circumnavigate the globe yet arrive intact at its final destination.

Linking networks

In order to connect the various lower order networks which make up the vastness of the Internet, various types of equipment are used. These include bridges, gateways and hubs.

Bridges connect LANs. They enable data from one local area network to pass through another LAN en route to yet another LAN.

Gateways are similar to bridges. However they also translate data from one type of LAN to another. For example, they can translate data from a UNIX system so that it is intelligible on an Intel-based system.

Hubs link groups of networks so that the computers in any of the networks can talk to all the other computers in the other networks.

Servers and clients

All the computers on the Internet are either servers or clients. Servers are machines that provide services to other machines (hence the name).

There are various kinds of servers, each with specific functions. For example, web servers host websites, while email servers send and receive emails. FTP servers (file transfer protocol servers) upload and download files. One server machine may contain software for several service functions.

Clients are computers that are used to connect to servers. For instance, you can connect to any website from your home or office computer. The computer you use is known as a client.

When your client machine connects to a server it will connect with specific server software running on the server. If you are sending an email, for example, your client machine will be talking to the email software on the server.

Conclusion

To recap, the Internet is a single gigantic network of networks that are linked using a wide variety of technologies. The millions of individual networks, small and large, that make up the Internet are owned and operated by numerous individuals, small businesses and large corporations. This means that the Internet is built on cooperation and that nobody actually owns the Internet.

This lack of ownership might suggest that the Internet is subject to disruptions. Not so. When an individual network has problems it merely drops out of the overall network, but only the computers on that network are affected. The computers that were communicating through the broken network, using bridges or gateways, will have plenty of alternate channels for doing their business.

In addition, the Internet Society, which was founded in 1992 as a non-profit association, facilitates the open development of the standards, protocols, administration, and technical infrastructure of the Internet… ensuring the smooth evolution and operation of the network of networks.

In the beginning, internet abuse laws were drafted to protect internet users from fraud and other types of cyber crime. Laws and policies designed to protect internet users are drafted and enforced by the FCC, or Federal Communications Commission.

As the internet gained popularity, the number of reported cyber bullying cases increased dramatically. When the first cases began to appear, there was little law enforcement officers could do to punish the offender or protect the victim.

In the case of Megan Meier, no charges were ever filed against the bullies who harassed her. The mother and daughter who initiated the ruse created a fictitious MySpace profile for a young man. They convinced Megan that “Josh” liked her and wanted to be her boyfriend. After a few weeks,Megan was told that Josh no longer wanted to talk to her.

The constant barrage of negative comments and veiled threats, pushed Megan over the edge. Two weeks short of her 14th birthday, committed suicide. The two perpetrator’s new that Megan struggled with depression and took medication to control her condition.

Internet Abuse Laws

According to law enforcement officers who investigated the incident, for whatever crime they committed, could not be charged because there was no documented charge on the books that for what they had done. No charge existed that fit the description of what they had done. That eventually changed when the Cyberbullying Protection Law was drafted into legislation.

The Cyberbullying Protection Law made it a crime to harass, stalk and bully another person, over the internet. Other pieces of legislation soon followed. Cyberstalking laws were drafted and enacted in every state of the union. Federal legislation was also enacted to protect internet users from being stalked and harassed. Special laws were also passed that were designed to specifically protect minors. Each state was responsible for drafting, approving and enforcing their own versions of the federal Internet laws.

Various Types of Internet Abuse

Internet abuse takes many forms. With the introduction of new forms of technology, the number of fraud and identity theft cases skyrocketed in a few short years. In addition to major financial crimes, the internet created the perfect medium for the production and sale of child pornography. The inclusion of the internet into public schools taught children how to navigate the world wide web.

As students became more proficient in the use of computers, bullies began to use the internet to stalk and harass their victims. For a bully, the internet was the perfect medium in which to operate. They could come and go as they pleased without leaving any physical evidence. The best part to them was that they could remain completely anonymous.

Internet Abuse Laws: Cyber Bullying

Internet abuse laws designed to deal with cyberbullying, must be drafted in great detail to be effective. In Megan Meier’s case, the legislation came too late. However, the Foundation that bears Megan’s name continues to push for new and improved legislation that will hold cyberbullies accountable for their actions. Members of the foundation have been advocates of change to make sure with each law that gets passed, no more victims will fall through the cracks. It is their goal that for every victim has the guarantee that their bully will be prosecuted to the fullest extent of the law.

Cyberbullying laws cover a variety of activities that are now considered to be illegal. The following activities are included in many pieces of legislation:

Stalking using any type of communications device
Sending threatening texts or emails over cell phones, texts, instant messaging, etc.
Harassing an individual with repeated attempts at contact either through phone calls or texts, emails, instant messaging, etc.
Soliciting sexual favors
Sending or receiving pornographic images of minors
Interacting with a minor in a sexual manner using any type of device governed by the FCC
Cyberbullying has become one of the fastest growing crimes in history. Before the internet, a bully could only harass those that were close to their location. Now with the internet as a starting point, they can threaten, harass and stalk individuals who are half a world away. There are few boundaries they can’t cross and they can do it all from the security of their own home.

Individuals who are technologically savvy can hide their tracks fairly well leaving behind few traces for investigators to follow. Those who are exceptionally skilled at hacking and programming can create shields and firewalls that are difficult to crack, even with the advanced systems law enforcement agencies have access to.

Internet Abuse Statistics

Statistics that detail how extensive cyberbullying really is create an incredible picture of just how wide spread the problem is. Internet stalking and harassment reports increase daily and from the looks of the numbers, there is no end in sight.

Over 80 percent of students think that cyberbullies choose to use the internet because they can remain anonymous and it is much easier for them to get away with the crime
Over two thirds of the teens surveyed believe that cyberbullying is becoming a serious problems that needed to be investigated further
Over 40 percent of students admit to having been bullied at least once and out of those numbers at least 1 in 4 claim that it has happened more than once
Statistics have proven that girls are targeted by cyberbullies twice as often as boys
The majority of girls who are stalked on line are white
Statistics state that a person who is bullied online is 9 times more likely to contemplate suicide than individuals who aren’t bullied
Statistics show that only 1 out of every 10 children who are bullied online will report the incident to a parent, teacher or other person in a position of authority.
Cell phones are increasingly common among middle and high school students. It is estimated that almost 80 percent of students use a cell phone or other electronic device on a daily basis
Statistics shown that almost 90 percent of teens have seen or experienced bullying on a social media site such as Facebook and Twitter
Internet abuse laws target individuals who attempt to use the internet as their own personal playground. Cyberbullying and internet stalking have reached epidemic proportions, causing schools, libraries and other public places to implement anti-bullying programs to raise awareness about the dangers of surfing the internet without taking adequate precautions.

Anti-bullying programs attempt to teach both parents and children safe ways to navigate the internet without becoming vulnerable to predators and cyberbullies who are capable of hacking into personal computers and other electronic devices. Programs designed to help students remain safe while surfing the web offer tips to the public to help them learn what types of online behavior is acceptable and what should be avoided.

Internet Abuse in the Workplace

The Internet has become an invaluable resource in the workplace, the world’s biggest reference library, social media center, and pornography outlet is now only a click away. This availability presents a significant risk factor for employer liability and costs employers thousands of hours in productivity each day. Monitoring employee internet use is one way to reduce employer liability, and whether or not you agree with the principles behind internet monitoring, many employers agree that it is a necessary evil.

Internet abusers range from upper management employees in private offices viewing hardcore pornography, to the department assistant in a cubicle that spends 3 hours a day doing online shopping, making travel arrangements, and paying bills through the company Internet. Internet abuse is endemic in the workplace and organizations are being forced to face the problem head on, or suffer the consequences.

Among the many consequences of internet abuse is a loss of productivity and scores of litigation issues such as sexual harassment, hostile work environment and discrimination. Monitoring Employee Internet access is one way that an organization can limit its liability.

Defining Internet Abuse

Defining Internet abuse is the first challenge, and creating an organization wide acceptable use policy (AUP) is the first step in the definition. An AUP defines what constitutes internet abuse in your organization. What was acceptable internet behavior in one organization may be unacceptable in another, so the AUP is a highly customized policy, based on the organizational mission. The organization determines what lines will be drawn when it comes to internet abuse.

The key to a successful AUP implementation in most organizations is similar to other policy development issues in the workplace. There must be “buy-in” from the “top-down”, in other words, the leaders of the organization must agree to the principles of the AUP and endeavor to push that policy down to the directors, managers and supervisors within the organization. The most critical stage of AUP development is dependent on upper management “buy-in” and their willingness to demonstrate the importance of this policy to the rest of the organization.

Internet Workshops

Holding a series of Internet workshops with the employees of your organization is one way to introduce your new acceptable use policy. As an educational session, an internet workshop can address the sensitive issues surrounding internet abuse in an open forum where employees can ask questions and provide input in a non-confrontational setting.

During the internet workshop, the organization can begin to educate the employees about Internet abuse and give them a chance to re-evaluate their internet habits at work. It is important to be as open as possible with your employees regarding your chosen methodology for enforcing the AUP.

For example, if the organization has decided to employ internet blocking technologies, the AUP should define the specific types of websites that will be blocked, for example, many organizations block pornography, “gross depictions” and “hate” websites. Discussing the types of websites the organization has decided to block and answering questions regarding the reasons for blocking will reinforce the organizational mission, and demonstrate the types of websites that are inappropriate within your organization.

If your organization is going to monitor and report on employee internet access, the workshop will give you a chance to show the employees what the internet reports look like, and discuss the circumstances in which they will be used. Taking the mystery out of what the organization is planning in regards to internet monitoring and blocking will reduce employee speculation and set new expectations throughout the organization.

Problems with Internet Monitoring

The technical aspects of blocking website access and monitoring employee internet access are not without problems. The software for blocking websites has advanced tremendously over the past 5 years; however, there are still problems with blocking “all” inappropriate websites and blocking websites that you did not intend to block. No system is perfect and you will need assistance from your selected software / hardware vendor in addition to your information systems department.

If possible, it is always better to meet, in person, with the vendor representatives prior to the purchase of any internet monitoring software. Voice your concerns with the vendor and secure “after sale” support with the vendor help desk. If you have an information systems department, make sure they are involved from the start of the project to help address any technical problems that the new system could bring.

Monitoring Employee Internet Access- the People Side

Outside of the technical issues that will occur, the people side of internet monitoring can be the most problematic of all. Even with the dissemination of information given at the internet workshop and taking great care during your policy development, some employees will, inevitably feel that internet monitoring is unfair. Given this fact, it is of the utmost importance that the internet reports are accurate, beyond question. Even if they are correct, there are still issues to consider. The scenarios listed below are examples of how employees could react if they are confronted with the accusation of internet abuse. Moreover, the excuses below may be completely accurate and good explanation by the accused.

“It wasn’t me!”

It’s always possible that some other person was on the accused employee’s computer surfing the Internet. Once a user steps away from the computer anything can happen. Another person sits down and starts using the computer logged in as the accused, everything they do on the Internet is recorded under somebody else’s name. One suggestion is to have the user lock their computer before leaving for an extended period of time; this will reduce the chances of misidentification of the internet abuser.

“They have my password”

This is a similar situation to the one mentioned above, if I have a user’s password, I could log-in as the user and all of my internet access would be attributed to them. How they got the password is another issue entirely, however the user makes a good point and has a potentially valid excuse for an internet report that shows abuse.

“The Internet Report is Wrong”

This can occur if the monitoring software is setup incorrectly or if there are network issues causing identification problems. This is another reason why you want your information systems department involved from the start and technical support from the vendor who sold you the internet monitoring solution. Defending a internet report that shows abuse is a difficult when you don’t understand how the technical aspects of internet monitoring work.

The Bottom Line

Internet reporting is not an exact science, the reports could be wrong, and the person accused of Internet abuse may be completely innocent. The key is to research the potential offender and look into their history. People who abuse the internet usually have a history of doing so, so look into their past Internet use first and then look at the internet records on their computer. In short, do a “reality check”. Too often we take technology for its word and fail to look on the human side for insight that may confirm or make us question our suspicions. This practice will help reduce the number of errors that could be made during the investigation of internet abuse, and help the employer maintain their credibility.

Summary

Internet abuse is a fact of life in most large organizations today. Monitoring employee internet use and employing blocking technologies can be helpful in reducing employer liability and improving employee productivity. Developing an acceptable use policy to outline acceptable internet behavior in your organization is the first step in the process. To implement this policy successfully, the policy must be supported by upper, mid, and line level managers. The organization should endeavor, with enthusiasm, to educate the employees of the organization about internet abuse and share the organizations plans to monitoring use and block inappropriate websites.

Prior to purchasing a software or hardware solution for internet monitoring / blocking, a vendor should be selected and invited into the organization to explain the technical problems that can occur with internet monitoring and blocking technologies. During this vendor selection process it is very important to include your information systems department and other technical staff. Arranging after-sale support with your vendor of choice is highly recommended.

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